Some Career Advice from Scott Adams

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Don't take career advice from someone who has to work hard. Scott gave this cartoon art to me as a thank you gift. I was the publicist for his first hardcover book, The Dilbert Principle, which became a #1 New York Times bestseller. He was great to work with back then and I was so sorry to learn of his illness and passing. May he rest in peace. 

Writing a business book is a major accomplishment. But once the book is finished, many authors face the same question: How do I actually get people to notice my book?

Publishing a book does not automatically generate visibility. Effective book promotion requires a clear strategy that includes media outreach, content marketing, thought leadership, and consistent audience engagement.

To help authors navigate this process, I recently created a new online course designed specifically for business book authors.

Start Promoting Your Business Book

If you’re ready to learn how to market your business book with a clear, practical strategy, you can enroll here: Business Book Publicity and Marketing (Udemy Course)

The course is designed to give authors the guidance needed to promote a book confidently and professionally.

Learn the Complete Business Book Publicity Strategy

If you want a structured, step-by-step guide to promoting your book, my new course Business Book Publicity and Marketing walks through the entire process.

The course explains how professional book publicity works and shows you how to build a realistic marketing plan that you can execute yourself.

Inside the course, you’ll learn how to:

• Create a professional media kit that journalists, podcast hosts, and event organizers can easily use
• Write effective author bios and book summaries that clearly communicate your expertise and message
• Craft strong pitch emails that increase your chances of securing interviews
• Pitch media outlets and podcasts and pursue interviews across print, radio, TV, and online video
• Use content marketing and articles to build ongoing visibility for your ideas
• Leverage platforms like LinkedIn, Medium, Substack, Amazon, and Goodreads to grow your audience

The course also explains how to approach pre-launch, launch, and post-launch publicity, so you can create momentum when your book is released and continue building visibility long after publication.

Who This Course Is For

This course is designed for:

• First-time business book authors who want to understand how book publicity works
• Experienced professionals and thought leaders who want to expand their reach
• Self-published authors who are managing their own marketing
• Traditionally published authors who want to take a more active role in promoting their book

Whether your goal is to build thought leadership, grow your professional platform, or attract speaking and consulting opportunities, learning how to promote your book effectively can make a significant difference.